Western Union to Channel International Remittances to Millions of Maestro and MasterCard Cardholders in Romania

Press Release By Western Union Published OnJune 18, 2015

ENGLEWOOD, Colo. & BUCHAREST, Romania–(BUSINESS WIRE)– The Western Union Company (NYSE: WU), a leader in global payment services, and MasterCard (NYSE: MA) today formalized a deal that will enable remittances originated from nearly anywhere across the globe to be received on Maestro and MasterCard consumer cards using automated teller machines (ATMs) across Romania, one of the largest remittance receivers in Eastern Europei.

An innovative tripartite agreement between Western Union, MasterCard and Banca Transilvania (BT) will provide the choice to millions of cardholders to withdraw international remittances from over 900 BT owned ATMs in Romania. The service is expected to be activated later this year.

The initiative realizes Western Union’s strategy in giving customers choice; while adding to the company’s growing foray in directing global remittances into account-based channels.

“This is a ground-breaking deal which brings together the unique capability of Western Union’s global cross-border capability spanning 200 countries and territories, MasterCard’s world-leading payment capabilities and the domestic network of Romania’s third largest bank,” said Odilon Almeida, President of the Americas and European Union, Western Union.

“In an age when speed, convenience and trust mean everything for people using Western Union, we are committed to making it easy, fast and dependable for our customers to access their funds— nearly anytime, nearly any way and almost anywhere in the world,” he said.

“Senders will still be able to use any of Western Union’s global cash or digital pay-in options. Now MasterCard and Maestro cardholders in Romania will be able to withdraw these funds quickly in cash or load the funds directly onto their cards. We are putting customers in the driver’s seat to access their international remittances with the convenience, efficiency and control that so many are seeking,” he added.

More than 16.5 percent of Romanians live outside of Romania’s borders, according to the International Organization of Migrationii. A significant number live in Italy, Germany and Spain. Collectively, these three countries account for more than 50 percent of cross-borders transfers into Romania.

“The agreement we announce today is a great showcase of how strong partnerships can continue to unlock the potential of MasterCard’s leading global payments technology. Together with Western Union, we are creating a simple yet innovative solution that is designed to enable MasterCard and Maestro holders to receive payments from anywhere in the world safely and securely,” said Ann Cairns, President International Markets, MasterCard.

“We are delighted to be offering our cardholders in Romania the opportunity to access their international remittances with even more convenience,” said George Simon, President, Central Eastern Europe, MasterCard.

“Providing convenient and quick ways for customers to access their funds has always been our high priority,” added Banca Transilvania CEO Omer Tetik. “Collaborating with Western Union – a leading global payments leader and MasterCard – the world’s leading payment processor means – we are making it easier than ever before for our customers.”

About Western Union

The Western Union Company (NYSE: WU) is a leader in global payment services. Together with its Vigo, Orlandi Valuta,Pago Facil and Western Union Business Solutions branded payment services, Western Union provides consumers and businesses with fast, reliable and convenient ways to send and receive money around the world, to send payments and to purchase money orders. As of March 31, 2015, the Western Union, Vigo and Orlandi Valuta branded services were offered through a combined network of over 500,000 agent locations in 200 countries and territories and over 100,000 ATMs and kiosks. In 2014, The Western Union Company completed 255 million consumer-to-consumer transactions worldwide, moving $85 billion of principal between consumers, and 484 million business payments. For more information, visit www.westernunion.com.

About MasterCard

MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.


World Bank
ii International Organisation for Migration 2014 http://oim.ro/attachments/article/353/IOM%20Romania%20Annual%20Raport%202014.pdf


Source: Western Union

Western Union contact:

Pia De Lima, 1 954-260-5732

pia.delima@westernunion.com (U.S.)


Sarah Meske, 1 720-332-2796

sarah.meske@westernunion.com (U.S.)


Sabine Fischer, 43 664 152 7554

sabine.fischer@westernunion.com (Austria)


DC Communication contact Romania:

Felicia Moga, 40 21 312.38.35



Media contact Golin Romania:

Andrada Busuioc, 40 745 974 785