SÃO PAULO, 14 FEBRUARY 2025 – Western Union today announced the expansion of its Media Network, a new line of business revenue, across its owned locations in Brazil. Media Networks leverages Western Union’s deep insights into customer behaviours, creating opportunities for brands to engage with them in high-touch digital and retail environments.
“We are proud to launch Western Union Media Network in Brazil, expanding our portfolio of innovative solutions for marketers,” said Ricardo Amaral, President of Western Union in Brazil. “By connecting brands with our diverse customer base, we are not only offering impactful advertising opportunities but also reinforcing our commitment to enrich the lives of the communities we serve.”
Empowering Connections Across Channels
Western Union Media Network offers brands unparalleled access to audiences who may be difficult to reach. Brands can now showcase their products and services across a variety of channels and formats. This includes Western Union’s Branded Digital platforms: the website, app, and digital out-of-home (DOOH) screens located in over 70 owned retail locations.
These retail locations are strategically situated in prime, high-footfall venues, making it possible for brands to connect with consumers during their daily routines and at key moments of commerce.
Personalising Engagement and Improving Efficiencies
Western Union Media Network analyzes first-party data to provide marketers with unique insights into buyer personas, enabling precise audience segmentation. This data-driven approach enables brands to deliver multicultural messaging that resonates with consumers, showcases value, and fosters meaningful connections—and ultimately improving ad efficiencies.
Driving Innovation in Brazil’s Advertising Ecosystem
Western Union has a longstanding history of empowering individuals and communities around the world by making financial services accessible everywhere. The Media Network is an extension of this mission, creating new opportunities for brands to engage with consumers across channels they trust, while offering valuable content that improves lives and communities.
“This initiative reinforces our commitment to innovation, offering solutions that benefit both our customers and partners,” Ricardo Amaral added. “It empowers brands to build meaningful connections with consumers, while providing Western Union customers with compelling offers from relevant brands they trust.”
The Western Union Media Network was first launched in November 2024 in the United States and select countries across Europe. It positions itself as a key player in the advertising landscape. It offers marketers scalable and impactful ways to engage with audiences through a blend of digital and physical touchpoints. For more information, visit corporate.westernunion.com/medianetwork.
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About Western Union
The Western Union Company (NYSE: WU) is committed to helping people around the world who aspire to build financial futures for themselves, their loved ones, and their communities. Our leading cross-border, cross-currency money movement, payments and digital financial services empower consumers, businesses, financial institutions and governments—across more than 200 countries and territories and over 130 currencies—to connect with billions of bank accounts, millions of digital wallets and cards, and a global footprint of hundreds of thousands of retail locations. Our goal is to offer accessible financial services that help people and communities prosper. For more information, visit www.westernunion.com.
Media contacts:
Saadia McGlinchey: saadia.mcglinchey@wu.com
Karen Santos: karen.santos2@westernunion.com
